Last night, I found myself in my neighborhood Publix…getting some spicy wings from the hot bar, a vanilla cream cheese cake slice from the bakery, and a few items from the grocery aisles. While restocking on my supply of Reese’s Puffs cereal, I noticed a particular brand of cereal I haven’t seen in maybe 10 years. I was so shocked that I passed on my Reese’s Puffs in favor of this nostalgic brand. That brings me to this week’s moment in the Flashback Friday series: the French Toast Crunch cereal.
How I first came across this moment? I first came across French Toast Crunch about 20 years ago…in the mid-90s. I wanna say 1995 or 1996. My mother used to buy Cinnamon Toast Crunch on occasion but General Mills intro’d this new cereal in a red box that featured cereal that looked like little bits of French toast. It didn’t take much prodding to get her to agree to buy a box. My sisters and I destroyed that box of French Toast Crunch. Actually, Jasmine and I still talk about that first time when we reminisce on the ol’ days.
What it meant to me then? Adding French Toast Crunch to the selection of cereal that my sisters and I ate was major. My mother usually bought us just 3 brands of cereal on her grocery trips and the French Toast Crunch, which we begged her to buy, effectively meant the days of us being punished by King Vitamin were over. And if you were a kid that grew up in the 80s and 90s, King Vitamin was among the worst cereals ever made. I think parents made kids eat it as a form of cruel and usual punishment. French Toast Crunch became legendary in the household for ridding us of that horrible cereal.
What it means to me now? Today, I’m pretty consistent in my cereal selection: Reese’s Puffs, Raisin Bran Crunch, and Honey Nut Cheerios. Those are the brands I’ve pretty much rolled with for the past few years. I don’t think that’ll change but having French Toast Crunch back at my disposal gives me an option to be switch it up every now and then.